Televerde | Create and Accelerate

List brokers provide contact data for marketing campaigns such as telemarketing, direct mail and e-mail blasts. However, the decision to use a broker may be challenging for marketers. Finding reputable, quality data providers and knowing the type of data to purchase can be overwhelming.

Fortunately, reputable list brokers exist and can provide quality, highly accurate data. With years of experience, qualified brokers will be able to source all types of marketing data for a variety of campaigns geared to a wider variety of market segments and titles/personas. They will advise you on how to use the data and make sure it delivers the expected results. Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

According to Gartner, 30 million of the 138 million American workers will change jobs over the next 12 months. It has never been harder to ensure that a marketing campaign hits a target that seemingly is in perpetual motion. Research from DemandGen Report found nearly half of all B2B organizations feel inaccurate data affected their ability to reach the right people in prospect organizations. Read More »

Chris Palmer, CPA, has joined Televerde as Vice President of Finance, bringing an enhanced financial focus to the company’s growth plans, market opportunities and strategic direction. Palmer’s primary role as Televerde’s finance chief is to collaborate with the executive team on growing the company’s core competency of designing and delivering integrated demand generation and lead nurturing solutions to clients.

“Chris’s experience as a global financial executive and business general manager in the technology industry, and especially his experience at a high level working in tandem with enterprise leaders on planning, finance, accounting and integration made him a natural choice as we look to achieve our long-term growth potential,” says Televerde President and CEO James H. Hooker. Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

Chris Palmer, CPA, has joined Televerde as our new VP of Finance. He brings an enhanced financial focus to our growth plans, market opportunities and strategic direction. His primary role as Televerde’s finance chief is to collaborate with our executive team on growing the company’s core competency of designing and delivering integrated demand generation and lead nurturing solutions to clients. Read More »

By Adam Stroud, Marketing Automation Solution Architect, Televerde

I had the pleasure of attending Eloqua Experience (EE) again this year on behalf of Televerde, this time as an Eloqua partner. Eloqua pulled out all the stops to make this a tremendously valuable experience for Eloqua customers with insightful keynotes, excellent networking, and continued education both in industry best practices and Eloqua-specific learning. There were a lot of “ah-ha!” and eyebrow-raising moments and here are my top 10 observations: Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

How Developing a Contact Data Strategy Can Power Lead Performance & ROI in 2012

[Register Now]

If a well-defined strategy is the foundation for any successful marketing campaign, why do so many organizations fail to apply the same level of attention to the single most crucial element of that strategy?

From acquisition programs to retention efforts, long-term campaigns to time-sensitive offers, establishing a contact data strategy is the essential first step to ensure your marketing activities deliver meaningful, measurable results. This webinar will examine the key elements needed for a successful 2012 data strategy and how that strategy enables you to deliver on four critical market imperatives:

Revenue growth and better go-to-market ROI
Alignment between sales and marketing
Better, faster pipeline conversions
Relevance with buyers

Register now for this can’t-miss webinar on Nov. 15, 2011 from 1:00-2:00pm (Eastern) presented by ReachForce’s VP of Customer Success, RJ Brideau, and Televerde’s SVP of Global Sales, Marketing & Services, Donna Kent. All attendees will receive the complimentary whitepaper, 12 Steps to Ensure You’re Marketing to the Right B2B Prospect Lead Database.

[Register Now]

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

According to respondents to Televerde’s ongoing recent B2B Marketing Research Study:

28% of organizations with marketing automation tools use them only occasionally
47% are realizing only some of its benefits
33% are experiencing marketing automation deployment and management challenges

Chances are that these metrics may reflect your situation. That’s why for a limited time Televerde is offering comprehensive, complimentary audits of marketing automation (MA) configuration and utilization. The audit is designed to help companies optimize the return on their marketing automation investment. Read More »

For a limited time Televerde, the leading B2B provider of sales pipeline development solutions that drive increased revenue by integrating contact data, marketing automation and world-class tele services, is offering a comprehensive, complimentary audit of marketing automation (MA) configuration and utilization. The audit will help companies optimize the return on their marketing automation investment.

The audit report Televerde will provide includes a list of the MA tool features that are being utilized effectively, which are not, and proposes changes to optimize effective use of the system to track, nurture and accelerate leads. Normally valued at $10,000, Televerde is offering this service complimentary for companies whose audit requests are scheduled to occur no later than Dec. 31, 2011. The offer is open to organizations using either Marketo or Eloqua tools. The audit includes: Read More »

For a limited time, Televerde is offering a complimentary, comprehensive deep-dive analysis of a company’s contact database plus actionable recommendations for data improvements. Televerde, a leading B2B provider of sales pipeline development solutions that drive increased revenue for its clients by integrating contact data, marketing automation and world-class tele services, promises that the analysis report will be an eye-opening, truth-telling experience.

The company’s complimentary Exactus™ Data Diagnostics Strategy Promotion is an opportunity to definitively identify and diagnose contact data quality issues. It reveals data gaps, scores the deliverability of email addresses, and advises where improvements are possible as well as how they can be achieved. Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

For a limited time Televerde is offering a complimentary, comprehensive deep-dive analysis of the quality of your contact database plus actionable recommendations for data improvements. We promise that the analysis report will be an eye-opening, truth-telling experience. Here’s why we’re doing this… Read More »