By Bryan Ehrenfreund, Vice President, Digital Strategies, Televerde I attended the SiriusDecisions “Maximizing the Impact of Marketing Automation Investments” Executive Advisory Forum at the Sofitel Hotel in Redwood City, Calif., last week. I typically wouldn’t mention the location but it coincided with the Marketo Rockstar Tour event Televerde was sponsoring which was held at the…
Category Archives: Sales & Mktg Alignment
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde According to Gartner, 30 million of the 138 million American workers will change jobs over the next 12 months. It has never been harder to ensure that a marketing campaign hits a target that seemingly is in perpetual motion. Research from DemandGen Report found nearly…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde According to respondents to Televerde’s ongoing recent B2B Marketing Research Study: 28% of organizations with marketing automation tools use them only occasionally 47% are realizing only some of its benefits 33% are experiencing marketing automation deployment and management challenges Chances are that these metrics…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde We have created a Client Success Department comprised of a cross-functional group of Televerde’s most experienced, skilled and knowledgeable staff assigned to each client. The new department is designed to enable us to deliver on key market imperatives with focus, specialization and flexibility. Some of…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde On behalf of Televerde I recently attended a SiriusDecisions roundtable in Redwood City, CA – “New Year, New Alignment: Five Core Competencies for 2012 and Beyond.” As usual, the information that Sirius and its attendees share was relevant, timely, helpful and actionable (the four criteria…
By Ramona Holderman, Demand Creation Associate, Televerde Seven Reasons to Provide Support & Optimization to Your Sales Team Are you hearing or feeling that your sales reps want to only spend time closing business that is hot? Have you ever considered who nurtures and massages the opportunities that aren’t ready to pop? Who warms up…
By: Nathan Gleason, Marketing Associate, Televerde I’m sure you’ve heard the saying, “Nice guys finish last.” I’m not here to engage in a drawn-out discussion about the validity of the statement, but I will say a kind gesture can go a long way toward nurturing relationships of any sort. Some critical relationships we should all…
By Bryan Ehrenfreund, Vice President, Digital Strategies, Televerde Salesforce.com’s annual Dreamforce conference was held Aug. 30- Sept. 2 at The Moscone Center in San Francisco. I attended with two of my Televerde colleagues, Jeanne Penniman, Marketing Automation Nurture Specialist and Juma Bhavani Sankar our lead .Net Developer. This was the first Dreamforce experience for each…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde My local chapter of the Business Marketing Association (BMA) recently partnered with the Arizona Technology Council to put on the Marketing Technology Summit in Phoenix. I attended along with several Televerde staffers from various departments to expose ourselves to some new business marketing perspectives and…
By Donna Kent, VP of Global Sales, Marketing and Services, Televerde The word “proprietary” conveys a sense of pride. If you alone have complete ownership over something, surely it’s well maintained – right?! Not necessarily – according to Televerde’s quarterly business to business marketing survey. Although most respondents (72%) say their own proprietary database is…
