By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde This is the seventh in a series of blog entries on the 10 stages within an integrated, optimized demand creation strategy. An integrated approach to demand creation doesn’t end when an opportunity has been won or lost, and certainly not when it’s still…
Category Archives: Research Best Practices
(With Apologies to Pure-Bred Market Researchers) By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde I was recently speaking with a client interested in conducting some market research in advance of developing his go-to-market value propositions and the associated messaging for his teleprospecting and email campaigns. It’s satisfying when clients are interested…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde This is the third in series of Televerde Best Practice Reports on the 10 stages within an integrated, optimized demand creation strategy My peer Michelle Cirocco, Televerde’s Director of Sales, and I have embarked on a demand creation journey. In actuality we’ve always…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde (This is the first in series of Televerde Best Practice Reports on the 10 stages within an integrated, optimized demand creation strategy.) At Televerde, we’re always engaged in a process of trying to put the right context on optimized approaches to demand creation….
Six Ways to Optimize Demand Creation Program Performance By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde With a schedule of 50+ demand creation campaigns that Televerde implements for our clients on a monthly basis (650+ annually), undoubtedly we learn some things along the way about what works and what doesn’t. Clients…
