To improve lead generation programs, companies need to focus on doing three things. First, you want to generate a significant number of leads that result in inquiries. Next, you need to diligently work the leads generated from your campaigns. Finally, marketers need to explore technology solutions to help you capture and follow up on leads, which can improve your conversion rate.
Category Archives: Integrated Nurture Best Practices
We’ve developed a Human Touch Cloud Connector for Eloqua™ featuring a seamless integration between Eloqua and Televerde’s world-class teleservices capabilities. The new connector, which is easily created as a step within Eloqua Program Builder, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde Televerde’s Sales and Marketing team along with our Client Success staff participated in SiriusDecisions’ recent webinar – “Demand Creation in a Defined Universe™” presented by Megan Heuer, Service Director for Marketing Operations Strategies. As always, Megan did a great job presenting premise, objectives, frameworks, tactics,…
Televerde recently presented a keynote session with our client SAP at DemandCon 2012 called “Leveraging the Investment in Recycled Leads & Opportunities to Discover New Revenue.” The standing-room-only crowd gave us a strong indication that sales and marketing execs definitely have an interest in optimizing their investment in lead generation and lead nurturing programs that…
The critical component of lead nurturing services is providing prospects with valuable information at regular intervals. When done properly, you build a solid relationship and become a trusted advisor. Successful lead nurturing results in increased mindshare, stronger relationships, and more qualified sales opportunities.
By Bryan Ehrenfreund, Vice President, Digital Strategies, Televerde I attended the SiriusDecisions “Maximizing the Impact of Marketing Automation Investments” Executive Advisory Forum at the Sofitel Hotel in Redwood City, Calif., last week. I typically wouldn’t mention the location but it coincided with the Marketo Rockstar Tour event Televerde was sponsoring which was held at the…
By Adam Stroud, Marketing Automation Solution Architect, Televerde I had the pleasure of attending Eloqua Experience (EE) again this year on behalf of Televerde, this time as an Eloqua partner. Eloqua pulled out all the stops to make this a tremendously valuable experience for Eloqua customers with insightful keynotes, excellent networking, and continued education both…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde According to respondents to Televerde’s ongoing recent B2B Marketing Research Study: 28% of organizations with marketing automation tools use them only occasionally 47% are realizing only some of its benefits 33% are experiencing marketing automation deployment and management challenges Chances are that these metrics…
