By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde Research shows that integrated, multi-touch B2B demand creation programs powered by high quality contact data and disciplined marketing approaches produce stronger revenue performance. But many marketers don’t feel they’re at a stage of readiness to deploy these types of advanced programs. And those who are…
Category Archives: Events
A couple of blog posts ago I shared my top 10 learnings from the recent American Association of Inside Sales Professionals conference held in Phoenix. Televerde’s Donna Kent, our Senior VP of Global Sales, Marketing & Services delivered a presentation called “Inside Sales 2.0: New Skills, Technique & Opportunities.” Her presentation slide deck is on our website if you’d like to see it.
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde Along with some of my colleagues, I attended the American Association of Inside Sales Professionals conference recently in Phoenix. Kudos to CEO Bob Perkins and COO Larry Reeves for a great networking and learning event. Televerde’s Donna Kent, our Senior VP of Global Sales, Marketing…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde For a limited time, Televerde is offering a complimentary, comprehensive Contact Data Quality & Marketing Automation Diagnostic Assessment to qualifying companies. Here’s why… According to respondents to our recent B2B Marketing Research Study, when it comes to utilization of their marketing automation tool:
Televerde to Present at DemandCon on Leveraging Investment in Recycled Leads to Discover New Revenue
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde Televerde is sponsoring and presenting a general session at the DemandCon event, to be held March 5-6 in San Francisco. Our session, co-presented with SAP, is called “No Leads Left Behind: Leveraging the Investment in Recycled Leads to Discover New Revenue Opportunities.”
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde Televerde had a strong presence this week at the American Association of Insides Sales Professionals 2012 Summit held in Scottsdale. Donna Kent, our Senior Vice President of Global Sales, Marketing & Services participated in the “Secrets of Top Selling Organizations” panel and we presented our…
By Bryan Ehrenfreund, Vice President, Digital Strategies, Televerde I attended the SiriusDecisions “Maximizing the Impact of Marketing Automation Investments” Executive Advisory Forum at the Sofitel Hotel in Redwood City, Calif., last week. I typically wouldn’t mention the location but it coincided with the Marketo Rockstar Tour event Televerde was sponsoring which was held at the…
By Bryan Ehrenfreund, Vice President, Digital Strategies, Televerde Salesforce.com’s annual Dreamforce conference was held Aug. 30- Sept. 2 at The Moscone Center in San Francisco. I attended with two of my Televerde colleagues, Jeanne Penniman, Marketing Automation Nurture Specialist and Juma Bhavani Sankar our lead .Net Developer. This was the first Dreamforce experience for each…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde My local chapter of the Business Marketing Association (BMA) recently partnered with the Arizona Technology Council to put on the Marketing Technology Summit in Phoenix. I attended along with several Televerde staffers from various departments to expose ourselves to some new business marketing perspectives and…
If you’re attending Dreamforce, we invite you to attend the “Taste of San Francisco” party hosted by Televerde, Marketo and ExactTarget – compliments of us! The event is Sept. 1 from 6:30-11pm at the Yerba Buena Center for the Arts. Register at http://marketingmixer2011-Televerde.eventbrite.com Let us know if you’re planning to attend.
