Pipeline Dysfunction (otherwise known as “PD”). Mere mention of the play on words emits a chuckle from sales and marketing execs. It’s okay to have a little fun with what ails many of them, but the subject gets more serious when addressing the problems “PD” actually causes for their companies in terms of lost revenue….
Category Archives: Digital Best Practices
We’ve developed a Human Touch Cloud Connector for Eloqua™ featuring a seamless integration between Eloqua and Televerde’s world-class teleservices capabilities. The new connector, which is easily created as a step within Eloqua Program Builder, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde Televerde’s Sales and Marketing team along with our Client Success staff participated in SiriusDecisions’ recent webinar – “Demand Creation in a Defined Universe™” presented by Megan Heuer, Service Director for Marketing Operations Strategies. As always, Megan did a great job presenting premise, objectives, frameworks, tactics,…
Televerde recently presented a keynote session with our client SAP at DemandCon 2012 called “Leveraging the Investment in Recycled Leads & Opportunities to Discover New Revenue.” The standing-room-only crowd gave us a strong indication that sales and marketing execs definitely have an interest in optimizing their investment in lead generation and lead nurturing programs that…
By Melissa Vriale, Demand Creation Associate, Televerde Many visitors to your website will give up and leave if they cannot find the information they are looking for within a few minutes. Live chat enables your visitors to get the information they need right away. Industry research and metrics prove out that many site visitors prefer…
By Donna Kent, VP of Global Sales, Marketing and Services, Televerde Our Research Finds That Many of You Suffer from the Dreaded “PD” Despite having access to sophisticated tools and best practices for contact data management, sales lead generation and sales lead nurturing, a concerning level of disparity continues to exist between the sales and…
By Bryan Ehrenfreund, Vice President Digital Strategies and Shawn Dyer, Director of Data Strategies It’s an age-old problem that even the most sophisticated companies deal with: managing a database of accurate contacts for optimal use by sales and marketing. Issues like who manages the data, who can access it, data segmentation and data accuracy (to…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde There is average data quality and there is great data quality. There are average sales pipeline conversion rates and best-in-class conversion rates. Do you know your position on these spectrums? Some sales, marketing and demand creation practitioners can reference the precise metrics of their data…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde It’s the way Televerde has built our success over the years – nurturing prospects through understanding where they are in the buying cycle. The concept seems so simple, yet for many enterprises this understanding remains a divisive issue and one that challenges sales and marketing…
