Are you sinking in the B2B Marketing Shift?

Televerde Marketing | September 8, 2014

Let’s face it… B2B marketing isn’t the same anymore. With the power of online and social media marketing, B2B marketers are forced to make create highly defined and targeted messages. Let’s join Cody Young, VP of Marketing at Televerde, and Ginger Shimp, Marketing Director at SAP, as they discuss the impact of the B2B marketing […]

Can You Hear Me Now? The Importance of Relevance.

Televerde Marketing | September 5, 2014

The definition of effective communication varies from person to person. However, most people agree that to be effective in your communication, you must be able to meet the other person where they’re at in terms of relevance. Regardless of someone’s communication style, preference, and comfort zone, marketers must have a higher level of creativity to […]

Top 5 Qualities of a Successful Inside Sales Rep

Ken Bonham | September 2, 2014

Inside sales outsourcing can save you money. But did you know it can also increase your sales numbers? That’s because highly trained inside sales representatives (ISRs) know how to make the most of each sales conversation with prospective buyers by customizing their approach to the buyer’s persona. As part of Televerde’s sales pipeline solutions, we […]

Sales Pipeline Solutions & Inside Sales: Q&A with Sherry Paterra, Pt. II

Ken Bonham | August 21, 2014

  The gap between marketing and sales at most companies is the stuff of legend. Closing that gap is the job of inside sales reps and experts in lead qualification services. To teach us more about exactly what inside sales reps do and how Televerde helps them do it better, we got in touch with […]

What Demand Generation Means To You: Q&A with Sherry Paterra

Ken Bonham | August 7, 2014

Finally, a definitive explanation of what the term ‘demand generation’ actually means and how it can help your pipeline. Plus other insights about incoming leads: how to get them, and what to do once you have them. Read it all in our interview with Sherry Paterra, Televerde’s Senior VP of End-to-End Services—Sherry is an industry […]

4 Steps to a Knock-Out Demand Generation Assessment

Televerde Marketing | July 11, 2014

In our last post, we introduced you the 10 steps to achieving a demand center of excellence. Essentially, these 10 steps follow our marching orders for every client engagement. That marching order is known as ASEMO. April Brown, VP of Demand Generation Services, says ASEMO is an acronym that explains what Televerde does to fix […]

Prom Night at Tech Data

Televerde Marketing | July 2, 2014

Do you remember all the planning, collaboration, and thought we put into our prom night? The prom committee found the perfect venue, selected an amazing theme, and chose the best date and time. They worked with the principal to attract great entertainment. You accepted or invited someone to be your date, picked out the perfect […]

Demand Generation Engagement and ASEMO: Q&A with April Brown

Televerde Marketing | July 1, 2014

What exactly is ASEMO and how can it help you? This week we interviewed April Brown, our Vice President of Demand Generation Services, about our innovative ASEMO methodology we use in demand generation engagement. Brown also talks about lead generation telemarketing and the importance of using human touch to deliver results. She has a deep […]

Are you ready for #Interact14?

Televerde Marketing | June 25, 2014

The countdown is officially on for this year’s Oracle Marketing Cloud Interact Conference. Have you been following all of the announcements about #Interact14 coming up in July? Cody Young, Head of Marketing at Televerde, caught up with Elliot Smith, Director of Alliances and Channels at Oracle, to discuss what you can expect from #Interact14. CY: […]

Lifecycle Marketing: Maximize Your Lead Nurturing Campaigns

Televerde Marketing | June 20, 2014

Leads can be fickle. One day they’re ready to buy—then the next day they’re hesitating, and after that, who knows, right? This means you need to have lead nurturing services in place that are flexible and reflect your customer’s decision cycle. When a potential customer moves from one stage of the buying process to another, […]