Archives

How Improving Contact Data Can Yield Stronger Marketing ROI

Elizabeth Ninivaggi | June 7, 2012

By Elizabeth Ninivaggi, Marketing Specialist, Televerde Televerde’s unique approach to providing Sales Support and Contact Data Acquisition and Enrichment services for our clients enables improvements to their sales and marketing operational processes and, ultimately, sales results. In one recent scenario, we implemented a solution for a client who offers services for improving business operations. The […]

Televerde Develops New Human Touch Connector for Marketo™

Bryan Ehrenfreund | May 25, 2012

Televerde has developed a Human Touch Connector for Marketo™ featuring a seamless integration between Marketo and Televerde’s world-class teleservices. The connector, which is easily created as a flow step within Marketo, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch updated in Marketo.

Televerde Receives the Certified Consultants Certification from Marketo

Bryan Ehrenfreund | May 25, 2012

New Certification Acknowledges Televerde’s Ability to Empower Customers in Revenue Performance Management I am proud to announce that Televerde has been awarded the Marketo Certified Consultants Certification. Marketo’s Certification Program recognizes partners for achieving required marketing automation and sales effectiveness competencies and for providing a scalable learning environment in which to teach and assess these […]

Tapping Inside Sales to Address Pipeline Dysfunction

Larry Fleischman | April 17, 2012

Pipeline Dysfunction (otherwise known as “PD”). Mere mention of the play on words emits a chuckle from sales and marketing execs. It’s okay to have a little fun with what ails many of them, but the subject gets more serious when addressing the problems “PD” actually causes for their companies in terms of lost revenue. […]

Televerde Develops New Human Touch Cloud Connector for Eloqua™

Bryan Ehrenfreund | April 4, 2012

We’ve developed a Human Touch Cloud Connector for Eloqua™ featuring a seamless integration between Eloqua and Televerde’s world-class teleservices capabilities. The new connector, which is easily created as a step within Eloqua Program Builder, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch […]

The Value of Account-Based Marketing and Demand Creation in a Defined Universe

Larry Fleischman | March 19, 2012

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde Televerde’s Sales and Marketing team along with our Client Success staff participated in SiriusDecisions’ recent webinar – “Demand Creation in a Defined Universe™” presented by Megan Heuer, Service Director for Marketing Operations Strategies. As always, Megan did a great job presenting premise, objectives, frameworks, tactics, […]

Top 10 Practices for Accelerating to Advanced and Optimized Lead Generation & Nurturing Practices

Larry Fleischman | March 13, 2012

Televerde and Marketo recently presented a webinar – “Accelerating to Advanced and Optimized Lead Generation & Nurturing Practices.”

Hello… Is Anyone Out There? Benefits of Live Webchat

Melissa Vriale | March 6, 2012

By Melissa Vriale, Demand Creation Associate, Televerde Many visitors to your website will give up and leave if they cannot find the information they are looking for within a few minutes. Live chat enables your visitors to get the information they need right away. Industry research and metrics prove out that many site visitors prefer […]

Quality Lead Generation: The Quantity versus Quality Debate

Larry Fleischman | February 29, 2012

Although strategies, processes and practices exist for quality B2B sales lead generation, there’s no right answer that will apply to all companies. How you go about generating large quantities of quality leads will be specific to your business. Evaluating lead generation options and aligning them with your company will help determine the best approach for securing qualified prospects.

List Brokers: Improving Campaign Performance with Qualified Marketing Lists

Larry Fleischman | December 6, 2011

List brokers provide contact data for marketing campaigns such as telemarketing, direct mail and e-mail blasts.  However, the decision to use a broker may be challenging for marketers. Finding reputable, quality data providers and knowing the type of data to purchase can be overwhelming. Fortunately, reputable list brokers exist and can provide quality, highly accurate […]