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Lifecycle Marketing: Maximize Your Lead Nurturing Campaigns

Televerde Marketing | June 20, 2014

Leads can be fickle. One day they’re ready to buy—then the next day they’re hesitating, and after that, who knows, right? This means you need to have lead nurturing services in place that are flexible and reflect your customer’s decision cycle. When a potential customer moves from one stage of the buying process to another, […]

3 Mistakes to Avoid in the Marketing & Sales Pipeline

Televerde Marketing | June 5, 2014

The sales pipeline is not always a friendly place. Whether you are sales manager working on forecast accuracy or a marketing exec trying to increase the volume of qualified leads, you probably have had your fair share of pipeline management ups and downs. Here at Televerde, we know how crucial each stage of the pipeline […]

Modern Marketing Series – Demand Generation

Televerde Marketing | April 28, 2014

Marketers: Welcome to the new age Over the past decade, we’ve seen a dramatic revolution in marketing. It’s no longer a one and done email blasts, a snazzy marketing brochure and cold-calling until your fingers bleed. Marketing operations seamlessly linked to sales operations is the new corporate mandate that is driving an unprecedented level of […]

Quick Tips for Lead Nurturing Success

Televerde Marketing | April 4, 2014

When you’re looking to take advantage of the most effective lead nurturing services to aid your business, it can be tough to know which tips to trust. For as many answers that you stumble upon, you’ll come across an equal number of difficult questions. Why is constant communication important? Is lead nurturing more about giving […]

Go for a Touchdown, Not a Field Goal – Now That’s Going Beyond BANT

Karen Schweitzer | January 7, 2014

You are a modern marketer, and you work hard on your lead generation programs. You have the right content, and the right SEO and social strategy in place. You’re sending your sales team fully qualified leads with budget, authority, need and timeframe (BANT). But, guess what? You have brought your prospect to the red zone, […]

Take 3 Steps Toward Modern Marketing and Better Marketing Results

Televerde Marketing | December 30, 2013

Before I start espousing the benefits of “modern marketing,” perhaps a definition is appropriate. Turning to the Merriam-Webster dictionary, you find: mod·ern, adjective -ˈmä-dərn – based on or using the newest information, methods, or technology. Then, you find: mar·ket·ing, noun -ˈmär-kə-tiŋ  – the activities that are involved in making people aware of a company’s products, […]

No Marketing Silos

Televerde Marketing | August 12, 2013

Just as quickly as the buyer’s journey is evolving, the modern day marketer’s responsibilities are not too far behind. In some form, marketing has always been responsible for revenue. However, with well over half (70%) of your buyers doing more research on your products and services before engaging with sales, revenue has soared to the […]

Five Ways to Improve your TeleProspecting Campaign Through Better Planning

Karen Schweitzer | June 6, 2013

It’s pretty safe to say that the more prepared you are, the more successful you’ll be, right? Companies with highly effective TeleProspecting campaigns have one up on their competition; they have a greater level of campaign preparedness. When you’re planning your TeleProspecting campaigns, what steps are taken in this critical planning phase? Here are five […]

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Larry Fleischman | October 2, 2012

Marketing Automation Enables – Not Drives – Optimized Lead Generation Programs Why Knowing the Difference Matters, and How Human Touch Integration Impacts Your Results Learn why integration of actionable data, content messaging and human touch has a direct impact on the output of your lead generation programs, and how marketing automation technology helps to enable […]

Thank You SiriusDecisions for Acknowledging the Value of Teleprospecting

Larry Fleischman | June 18, 2012

By: Larry Fleischman, Director of Marketing, Televerde Between a recent blog post by SiriusDecisions’ Jason Hekl, Research Director for Demand Creation Strategies, conversations at their recent Summit about the value of the teleprospecting function (aka “lead development function”), and the emphasis in the new Demand Waterfall on the role and value of teleprospecting in the […]