Pipeline Dysfunction (otherwise known as “PD”). Mere mention of the play on words emits a chuckle from sales and marketing execs. It’s okay to have a little fun with what ails many of them, but the subject gets more serious when addressing the problems “PD” actually causes for their companies in terms of lost revenue….
Category Archives: Dialogue Best Practices
We’ve developed a Human Touch Cloud Connector for Eloqua™ featuring a seamless integration between Eloqua and Televerde’s world-class teleservices capabilities. The new connector, which is easily created as a step within Eloqua Program Builder, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde Televerde’s Sales and Marketing team along with our Client Success staff participated in SiriusDecisions’ recent webinar – “Demand Creation in a Defined Universe™” presented by Megan Heuer, Service Director for Marketing Operations Strategies. As always, Megan did a great job presenting premise, objectives, frameworks, tactics,…
By Melissa Vriale, Demand Creation Associate, Televerde Many visitors to your website will give up and leave if they cannot find the information they are looking for within a few minutes. Live chat enables your visitors to get the information they need right away. Industry research and metrics prove out that many site visitors prefer…
Although strategies, processes and practices exist for quality B2B sales lead generation, there’s no right answer that will apply to all companies. How you go about generating large quantities of quality leads will be specific to your business. Evaluating lead generation options and aligning them with your company will help determine the best approach for securing qualified prospects.
List brokers provide contact data for marketing campaigns such as telemarketing, direct mail and e-mail blasts. However, the decision to use a broker may be challenging for marketers. Finding reputable, quality data providers and knowing the type of data to purchase can be overwhelming. Fortunately, reputable list brokers exist and can provide quality, highly accurate…
By Ramona Holderman, Demand Creation Associate, Televerde Seven Reasons to Provide Support & Optimization to Your Sales Team Are you hearing or feeling that your sales reps want to only spend time closing business that is hot? Have you ever considered who nurtures and massages the opportunities that aren’t ready to pop? Who warms up…
By Melissa Vriale, Demand Creation Associate, Televerde The concept of cold calling is not dead. As a matter of fact it can create “golden opportunities” for your business. It says a lot for someone to pick up the phone and place an actual call in this digital era. We are so used to text messages,…
By Donna Kent, VP of Global Sales, Marketing and Services, Televerde The word “proprietary” conveys a sense of pride. If you alone have complete ownership over something, surely it’s well maintained – right?! Not necessarily – according to Televerde’s quarterly business to business marketing survey. Although most respondents (72%) say their own proprietary database is…
