Pipeline Dysfunction (otherwise known as “PD”). Mere mention of the play on words emits a chuckle from sales and marketing execs. It’s okay to have a little fun with what ails many of them, but the subject gets more serious when addressing the problems “PD” actually causes for their companies in terms of lost revenue….
Category Archives: Data Best Practices
We’ve developed a Human Touch Cloud Connector for Eloqua™ featuring a seamless integration between Eloqua and Televerde’s world-class teleservices capabilities. The new connector, which is easily created as a step within Eloqua Program Builder, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch…
In today’s complex B2B world, marketers must look at managing their business to business list as an important strategy and component of their marketing and lead generation programs. The contact list has the power to determine the success of your marketing programs and your return on marketing investment. These are the things that measure your success as a marketer.
Sales lead opportunity analysis research allows businesses to re-evaluate and re-engage stalled leads. Too often sales executives view a sales lead that has stalled in the pipeline or “gone dark,” as lost forever. However, these leads may actually be viable and might benefit from further contact and nurturing. In many cases when contact is re-established, the stalled lead actually becomes a solid opportunity.
B2B marketers regularly conduct lead analysis to evaluate the effectiveness of their programs. The goal is to analyze opportunities generated from your marketing programs and determine the status of current leads in the pipeline. Then, you need to uncover why existing leads remain open, have been converted to orders or have been lost.
Throughout the sales cycle, bad B2B data can have a profound impact on closing opportunities. Poor quality data can result in low or lost responses, redundant marketing, incorrect lead routing, frustrated sales reps, higher marketing costs and lower sales revenues. To avoid these things happening in your company, you need to focus on lead quality from start to finish.
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde According to Gartner, 30 million of the 138 million American workers will change jobs over the next 12 months. It has never been harder to ensure that a marketing campaign hits a target that seemingly is in perpetual motion. Research from DemandGen Report found nearly…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde How Developing a Contact Data Strategy Can Power Lead Performance & ROI in 2012 [Register Now] If a well-defined strategy is the foundation for any successful marketing campaign, why do so many organizations fail to apply the same level of attention to the single most…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde For a limited time Televerde is offering a complimentary, comprehensive deep-dive analysis of the quality of your contact database plus actionable recommendations for data improvements. We promise that the analysis report will be an eye-opening, truth-telling experience. Here’s why we’re doing this…
