By Michelle Cirocco, Director, Sales Operations, Televerde This is the sixth in a series of blog entries on the 10 stages within an integrated, optimized demand creation strategy. If you haven’t figured it out by now, Televerde is a strong advocate of deploying a truly integrated approach in order to optimize demand creation strategies and…
Author Archives: Michelle Cirocco
By Michelle Cirocco, Director, Sales Operations, Televerde (This is the fourth in series of Televerde Best practice reports on the 10 stages within an integrated, optimized demand creation strategy.) Have you ever wondered why it seems to take so much longer to get to your vacation destination than it does to get home? The meticulous…
By Michelle Cirocco, Director, Sales Operations, Televerde (This is the second in series of Televerde Best Practice Reports on the 10 stages within an integrated, optimized demand creation strategy.) Somewhere near milepost #2, I crossed paths with Larry and our discussion about his most recent blog Demand Creation Planning: Make the First Step the Right…
