Author Archives: Melissa Vriale

By Melissa Vriale, Demand Creation Associate, Televerde Many visitors to your website will give up and leave if they cannot find the information they are looking for within a few minutes. Live chat enables your visitors to get the information they need right away. Industry research and metrics prove out that many site visitors prefer…

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By Melissa Vriale, Demand Creation Associate, Televerde The concept of cold calling is not dead. As a matter of fact it can create “golden opportunities” for your business. It says a lot for someone to pick up the phone and place an actual call in this digital era. We are so used to text messages,…

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By Melissa Vriale, Demand Creation Associate, Televere The other day I came across this interesting and relevant anecdote about advertising and thought to myself that Thomas Smith, who wrote this about advertising over 100 years ago, could truly have benefited from the use of an integrated nurture program. In fact, what Mr. Smith is describing…

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