B2B marketing research serves many purposes. One major function is to find the right competitive positioning. You need to focus your research in three areas. First, you need to find out what’s important to your target market. Next, you must determine how your product or service stacks up against your prospects’ requirements. Finally, you need to conduct research on your key competitors.
Author Archives: Larry Fleischman
To improve lead generation programs, companies need to focus on doing three things. First, you want to generate a significant number of leads that result in inquiries. Next, you need to diligently work the leads generated from your campaigns. Finally, marketers need to explore technology solutions to help you capture and follow up on leads, which can improve your conversion rate.
Pipeline Dysfunction (otherwise known as “PD”). Mere mention of the play on words emits a chuckle from sales and marketing execs. It’s okay to have a little fun with what ails many of them, but the subject gets more serious when addressing the problems “PD” actually causes for their companies in terms of lost revenue….
Inside Sales’ Role in the ABM Strategy The value of “relevance marketing” is now well-recognized, with many inside sales professionals and marketers successfully leveraging its power through use of enriched customer records, detailed account profiles, customizable content, and dynamic buyer-specific dialogue marketing techniques. As a result, Account-Based Marketing (ABM) is gaining momentum and becoming a…
Televerde has developed a Human Touch Cloud Connector for Eloqua™ featuring a seamless integration between Eloqua and Televerde’s world-class teleservices capabilities. The new connector, which is easily created as a step within Eloqua Program Builder, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch updated in Eloqua.
Televerde has released a number of new enhancements including a mobile version of its client-only secure My Account portal. The portal is used by many of the B2B lead generation company’s customers to view full details of the sales opportunities Televerde generates for them as well as a variety of metrics-rich reports about the performance of their demand generation campaigns.
Televerde has released a number of new enhancements including a mobile version of our client-only secure My Account portal. The portal is used by many of our customers to view full details of the sales opportunities Televerde generates for them as well as a variety of metrics-rich reports about the performance of their demand generation…
Two critical goals in B2B lead generation are creating a positive impression and gathering the right information. If you integrate these components in your program, you’ll go a long way toward building meaningful relationships. And when the prospect views you as a trusted advisor, you’re well on your way to turning that prospect into a valuable customer.
In today’s complex B2B world, marketers must look at managing their business to business list as an important strategy and component of their marketing and lead generation programs. The contact list has the power to determine the success of your marketing programs and your return on marketing investment. These are the things that measure your success as a marketer.
