By Joan Barnes, Director of Business Development, Televerde So, your company thinks a live event is an effective demand creation activity to attract net new customers. It certainly can be if you plan, strategize and target the most meaningful business contacts. Questions to ask when preparing for your face-to-face events: Is my company’s branding strong…
Author Archives: Joan Barnes
I recently attended a SiriusDecisions seminar that provided insightful information on the topic of sales and marketing operational alignment. From my perspective, the exchange of information validated that fully integrated marketing services are necessary to support growth strategies for both sales and marketing in all sizes of organizations. I am in agreement with the dialogue…
