By Donna Kent, VP of Global Sales, Marketing and Services, Televerde The word “proprietary” conveys a sense of pride. If you alone have complete ownership over something, surely it’s well maintained – right?! Not necessarily – according to Televerde’s quarterly business to business marketing survey. Although most respondents (72%) say their own proprietary database is…
Author Archives: Donna Kent
By Donna Kent, VP of Global Sales, Marketing and Services, Televerde Our Research Finds That Many of You Suffer from the Dreaded “PD” Despite having access to sophisticated tools and best practices for contact data management, sales lead generation and sales lead nurturing, a concerning level of disparity continues to exist between the sales and…
By Donna Kent, VP of Global Sales, Marketing and Services, Televerde Nurture seems to be the hot buzz of the marketing world these days. Most sales and marketers still think that a nurture call is one that goes something like this: “I am calling you to touch base to see how you are doing.” Is this…
We are excited about the “Salvation at the Call Center” article on Televerde in the July 28 issue of Forbes. We’re not accustomed to publicity at Televerde. We’re just now starting to carefully and selectively toot our own horn and allowing others to say positive things about us after doing the due diligence (see SiriusDecisions’…
