By Dawn Coppens, Sr. Director of Strategic Accounts, Televerde It’s interesting to watch the market shift as social media and marketing automation tools impact the way we do business today. Less than 3 years ago most of my clients viewed having and maintaining an accurate database as a luxury. There were very few investments made…
Author Archives: Dawn Coppens
B2B buying behaviors and preferences have changed dramatically. I know this first-hand since the gamer generation (including my son the video kid whiz) are now the CEOs in the organizations we want to buy from us. This is a generation that was raised on the web. Often, most of their research and evaluation is completed…
My Best Advice: Don’t Underestimate the Importance of Data Integrity As a Strategic Account Manager for 10 years, clients often rely on me for information and insight about how they are marketing compared to their competitors or peers in the high-tech industry. I’m always grateful for their confidence in my experience and always willing to…
