We’ve developed a Human Touch Cloud Connector for Eloqua™ featuring a seamless integration between Eloqua and Televerde’s world-class teleservices capabilities. The new connector, which is easily created as a step within Eloqua Program Builder, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch…
Author Archives: Bryan Ehrenfreund
Televerde recently presented a keynote session with our client SAP at DemandCon 2012 called “Leveraging the Investment in Recycled Leads & Opportunities to Discover New Revenue.” The standing-room-only crowd gave us a strong indication that sales and marketing execs definitely have an interest in optimizing their investment in lead generation and lead nurturing programs that…
By Bryan Ehrenfreund, Vice President, Digital Strategies, Televerde I attended the SiriusDecisions “Maximizing the Impact of Marketing Automation Investments” Executive Advisory Forum at the Sofitel Hotel in Redwood City, Calif., last week. I typically wouldn’t mention the location but it coincided with the Marketo Rockstar Tour event Televerde was sponsoring which was held at the…
By Bryan Ehrenfreund, Vice President, Digital Strategies, Televerde Salesforce.com’s annual Dreamforce conference was held Aug. 30- Sept. 2 at The Moscone Center in San Francisco. I attended with two of my Televerde colleagues, Jeanne Penniman, Marketing Automation Nurture Specialist and Juma Bhavani Sankar our lead .Net Developer. This was the first Dreamforce experience for each…
By Bryan Ehrenfreund, Vice President Digital Strategies and Shawn Dyer, Director of Data Strategies It’s an age-old problem that even the most sophisticated companies deal with: managing a database of accurate contacts for optimal use by sales and marketing. Issues like who manages the data, who can access it, data segmentation and data accuracy (to…
By Bryan Ehrenfreund, Vice President, Digital Strategies, Televerde Marketing automation tools (MAT) may be in their early adoption stage, but B2B marketers don’t seem to need a lot of convincing to jump on board. According to Televerde’s quarterly business to business marketing survey, organizations clearly see the value of this technology for more effectively managing…
