Although strategies, processes and practices exist for quality B2B sales lead generation, there’s no right answer that will apply to all companies. How you go about generating large quantities of quality leads will be specific to your business. Evaluating lead generation options and aligning them with your company will help determine the best approach for securing qualified prospects.
Monthly Archives: February 2012
Sales lead opportunity analysis research allows businesses to re-evaluate and re-engage stalled leads. Too often sales executives view a sales lead that has stalled in the pipeline or “gone dark,” as lost forever. However, these leads may actually be viable and might benefit from further contact and nurturing. In many cases when contact is re-established, the stalled lead actually becomes a solid opportunity.
We’ve hired Karen Schweitzer as Vice President of Call Center Operations. Previously a consultant with Phone Works, Karen had been working closely with Televerde’s cross-functional management team as part of the company’s ongoing “Client Success” initiative designed to enhance operational excellence and set new industry benchmarks for client service and demand creation campaign performance.
B2B marketers regularly conduct lead analysis to evaluate the effectiveness of their programs. The goal is to analyze opportunities generated from your marketing programs and determine the status of current leads in the pipeline. Then, you need to uncover why existing leads remain open, have been converted to orders or have been lost.
A couple of blog posts ago I shared my top 10 learnings from the recent American Association of Inside Sales Professionals conference held in Phoenix. Televerde’s Donna Kent, our Senior VP of Global Sales, Marketing & Services delivered a presentation called “Inside Sales 2.0: New Skills, Technique & Opportunities.” Her presentation slide deck is on our website if you’d like to see it.
Throughout the sales cycle, bad B2B data can have a profound impact on closing opportunities. Poor quality data can result in low or lost responses, redundant marketing, incorrect lead routing, frustrated sales reps, higher marketing costs and lower sales revenues. To avoid these things happening in your company, you need to focus on lead quality from start to finish.
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde As a testament to Televerde’s growing position as a B2B marketing leader, our Senior VP of Global Sales, Marketing & Services, Donna Kent, has been invited to serve as a judge for the Stevie Awards for Sales & Customer Service, one of the most prestigious…
