By Michelle Cirocco, Director, Sales Operations, Televerde (This is the fourth in series of Televerde Best practice reports on the 10 stages within an integrated, optimized demand creation strategy.) Have you ever wondered why it seems to take so much longer to get to your vacation destination than it does to get home? The meticulous…
Monthly Archives: September 2010
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde Televerde’s networking, learning and visibility activities go into high-gear throughout October. We’ll be at the Marketing Sherpa B2B Marketing Summits in both San Francisco (Oct 4-5) and Boston (Oct 25-26), the Marketo User Summit in San Francisco (Oct. 13-14), and the SiriusDecisions Summit…
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde This is the third in series of Televerde Best Practice Reports on the 10 stages within an integrated, optimized demand creation strategy My peer Michelle Cirocco, Televerde’s Director of Sales, and I have embarked on a demand creation journey. In actuality we’ve always…
