By Michelle Cirocco, Director, Sales Operations, Televerde (This is the second in series of Televerde Best Practice Reports on the 10 stages within an integrated, optimized demand creation strategy.) Somewhere near milepost #2, I crossed paths with Larry and our discussion about his most recent blog Demand Creation Planning: Make the First Step the Right…
Monthly Archives: August 2010
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde (This is the first in series of Televerde Best Practice Reports on the 10 stages within an integrated, optimized demand creation strategy.) At Televerde, we’re always engaged in a process of trying to put the right context on optimized approaches to demand creation….
