B2B buying behaviors and preferences have changed dramatically. I know this first-hand since the gamer generation (including my son the video kid whiz) are now the CEOs in the organizations we want to buy from us. This is a generation that was raised on the web. Often, most of their research and evaluation is completed…
Monthly Archives: March 2010
I recently attended a SiriusDecisions seminar that provided insightful information on the topic of sales and marketing operational alignment. From my perspective, the exchange of information validated that fully integrated marketing services are necessary to support growth strategies for both sales and marketing in all sizes of organizations. I am in agreement with the dialogue…
My Best Advice: Don’t Underestimate the Importance of Data Integrity As a Strategic Account Manager for 10 years, clients often rely on me for information and insight about how they are marketing compared to their competitors or peers in the high-tech industry. I’m always grateful for their confidence in my experience and always willing to…
We invite you to participate in Televerde’s “Sales & Marketing Executive Insight Series.” Send me an email at larry.fleischman@televerde.com and let me know that you’d like to participate. I’ll email you the questionnaire. Respond to the questions and email it back to me and we’ll publish it. There are a variety of questions – feel…
