Televerde | Create and Accelerate

For a limited time, B2B business marketing agencyTeleverde is offering a complimentary, comprehensiveContact Data Quality & Marketing Automation Diagnostic Assessment to qualifying companies.

According to respondents to the lead generation company’s recent B2B Marketing Research Study, when it comes to utilization of their marketing automation platform, 28% of organizations use them only occasionally, 47% are realizing only some of its benefits, and 33% are experiencing marketing automation deployment and management challenges. In terms of respondents’ contact data strategies, 89% admit they have significant marketing data challenges, 62% said their biggest challenge is data that isn’t clean, updated, enriched or complete, and 44% ranked as “very high” the importance of data strategy improvements. Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

As a testament to Televerde’s growing position as a B2B marketing leader, our Senior VP of Global Sales, Marketing & Services, Donna Kent, has been invited to serve as a judge for the Stevie Awards for Sales & Customer Service, one of the most prestigious business awards competitions in the world.

“The Stevie Awards are judged by many of the leading figures in business,” said Televerde President and CEO James H. Hooker. “Donna’s selection for this committee speaks volumes of her business acumen, her deep industry knowledge and her role in enhancing Televerde’s image as an innovative player in the marketing industry.” Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

Along with some of my colleagues, I attended the American Association of Inside Sales Professionals conference recently in Phoenix. Kudos to CEO Bob Perkins and COO Larry Reeves for a great networking and learning event. Televerde’s Donna Kent, our Senior VP of Global Sales, Marketing & Services delivered a presentation called “Inside Sales 2.0: New Skills, Technique & Opportunities” that was very well-received. The slide deck is on our website if you’d like to see it. Read More »

Phoenix B2B marketing agency, Televerde, is a sponsor and presenter at DemandCon 2012, to be held March 5-6 in San Francisco. The lead generation company is presenting a general session with a client called “No Leads Left Behind: Leveraging the Investment in Recycled Leads to Discover New Revenue Opportunities.”

DemandCon is dedicated to presenting actionable insight to its attendees on managing the complete sales funnel. Events feature thought leaders, academics, consultants and leading practitioners from around the world. DemandCon participants are part of an interactive and ongoing community of knowledgeable marketing and sales professionals and practitioners who want to advance their understanding of demand generation, lead management and sales and marketing alignment. Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

For a limited time, Televerde is offering a complimentary, comprehensive Contact Data Quality & Marketing Automation Diagnostic Assessment to qualifying companies. Here’s why…

According to respondents to our recent B2B Marketing Research Study, when it comes to utilization of their marketing automation tool: Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

Televerde is sponsoring and presenting a general session at the DemandCon event, to be held March 5-6 in San Francisco. Our session, co-presented with SAP, is called “No Leads Left Behind: Leveraging the Investment in Recycled Leads to Discover New Revenue Opportunities.” Read More »

Phoenix-based B2B marketing agency, Televerde, recently presented at the “Inside Sales 2012 Phoenix” event organized by the American Association of Inside Sales Professionals (AA-ISP). Held January 10th at The Radisson Fort McDowell Resort, this conference came to the Southwest for the first time.

The one-day event included a variety of general sessions, break-out sessions and panel discussions featuring some of the nation’s leading inside sales experts. Topics focused on critical issues affecting today’s inside sales professionals, as well as offered tactics for improving sales performance. The conference also featured a Solution Provider Exhibit to allow attendees to meet with leading inside sales vendors. Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

Televerde had a strong presence this week at the American Association of Insides Sales Professionals 2012 Summit held in Scottsdale. Donna Kent, our Senior Vice President of Global Sales, Marketing & Services participated in the “Secrets of Top Selling Organizations” panel and we presented our own session – “Inside Sales 2.0: New Skills, Techniques, Opportunities.” We engaged with many of the attendees (including some current clients) and developed relationships with some prospective customers. (Always a nice byproduct of participating at this events.) We learned a lot, networked a lot, and of course shared our knowledge and experience with everyone we met. Below are the Top 10 Inside Sales Best Practices we presented at our workshop. Read More »

When it comes to lead generation and qualification, marketing and sales departments sometimes see things differently. Although both want to close more business, increase sales revenue and grow market share, they don’t necessarily always have the same goals. For example, marketing focuses on developing brand awareness over the long-term. Sales teams, on the other hand, concentrate on the prospects they can close in the near-term.

The nature of sales complicates pursuing common objectives. With salespeople under constant pressure to meet quotas, they often forgo brand considerations for immediate revenue. Compensation based on closed sales and not brand contribution means salespeople will tend to take the quickest route to closing a deal. Read More »

By Bryan Ehrenfreund, Vice President, Digital Strategies, Televerde

I attended the SiriusDecisions “Maximizing the Impact of Marketing Automation Investments” Executive Advisory Forum at the Sofitel Hotel in Redwood City, Calif., last week. I typically wouldn’t mention the location but it coincided with the Marketo Rockstar Tour event Televerde was sponsoring which was held at the same hotel. The logistics gods from SiriusDecisions and Marketo couldn’t have made it easier for me as each event was within a few steps from one another. This was the second SiriusDecisions Executive Advisory Forum I’ve attended. In September, Larry Fleischman, our Director of Marketing, and I attended the “2012 B-to-B Sales and Marketing Planning Assumptions,” Forum which I found very informative as we started to think about our 2012 planning process, so I expected the same and wasn’t disappointed. Read More »