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By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

Televerde has just published the results of our B2B Marketing Research Study. This is the fourth edition of the research and now features responses from more than 300 marketing and sales executives to some of the questions. The research, which we conduct both online and at some of the industry events we participate in, features metrics and other insight associated with more than 70 questions about lead generation, lead nurturing, lead conversion, marketing automation and contact data practices and performance. Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

We’ve hired Karen Schweitzer as Vice President of Call Center Operations. Previously a consultant with Phone Works, Karen had been working closely with Televerde’s cross-functional management team as part of the company’s ongoing “Client Success” initiative designed to enhance operational excellence and set new industry benchmarks for client service and demand creation campaign performance. Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

B2B marketers regularly conduct lead analysis to evaluate the effectiveness of their programs. For example, how many quality leads did each campaign produce? How many open and closed sales opportunities are in the pipeline? Why have generated leads not been closed by the sales team?

These questions and more must be answered with regular and comprehensive lead analysis. The goal is to analyze opportunities generated from your marketing programs and determine the status of current leads in the pipeline. Then, you need to uncover why existing leads remain open, have been converted to orders or have been lost. Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

Research shows that integrated, multi-touch B2B demand creation programs powered by high quality contact data and disciplined marketing approaches produce stronger revenue performance. But many marketers don’t feel they’re at a stage of readiness to deploy these types of advanced programs. And those who are implementing integrated practices don’t feel like they’re optimizing them. Read More »

A couple of blog posts ago I shared my top 10 learnings from the recent American Association of Inside Sales Professionals conference held in Phoenix. Televerde’s Donna Kent, our Senior VP of Global Sales, Marketing & Services delivered a presentation called “Inside Sales 2.0: New Skills, Technique & Opportunities.” Her presentation slide deck is on our website if you’d like to see it. Here are more little inside sales nuggets I picked up at the event: Read More »

Unfortunately, a lot of B2B data housed in company databases has not been properly managed and maintained. Many marketing managers know they have issues, but either don’t have the time, know-how or budget to do a major clean-up. However, the focus should not be on only periodically cleaning up your data. You also want to clean up the processes involved in how you manage your data.

The fallout from bad B2B data can be significant. Without good data, companies will be wasting money on campaigns that don’t reach viable targets. And the end result is fewer closed opportunities. Read More »

For a limited time, B2B business marketing agencyTeleverde is offering a complimentary, comprehensiveContact Data Quality & Marketing Automation Diagnostic Assessment to qualifying companies.

According to respondents to the lead generation company’s recent B2B Marketing Research Study, when it comes to utilization of their marketing automation platform, 28% of organizations use them only occasionally, 47% are realizing only some of its benefits, and 33% are experiencing marketing automation deployment and management challenges. In terms of respondents’ contact data strategies, 89% admit they have significant marketing data challenges, 62% said their biggest challenge is data that isn’t clean, updated, enriched or complete, and 44% ranked as “very high” the importance of data strategy improvements. Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

As a testament to Televerde’s growing position as a B2B marketing leader, our Senior VP of Global Sales, Marketing & Services, Donna Kent, has been invited to serve as a judge for the Stevie Awards for Sales & Customer Service, one of the most prestigious business awards competitions in the world.

“The Stevie Awards are judged by many of the leading figures in business,” said Televerde President and CEO James H. Hooker. “Donna’s selection for this committee speaks volumes of her business acumen, her deep industry knowledge and her role in enhancing Televerde’s image as an innovative player in the marketing industry.” Read More »

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde

Along with some of my colleagues, I attended the American Association of Inside Sales Professionals conference recently in Phoenix. Kudos to CEO Bob Perkins and COO Larry Reeves for a great networking and learning event. Televerde’s Donna Kent, our Senior VP of Global Sales, Marketing & Services delivered a presentation called “Inside Sales 2.0: New Skills, Technique & Opportunities” that was very well-received. The slide deck is on our website if you’d like to see it. Read More »

Phoenix B2B marketing agency, Televerde, is a sponsor and presenter at DemandCon 2012, to be held March 5-6 in San Francisco. The lead generation company is presenting a general session with a client called “No Leads Left Behind: Leveraging the Investment in Recycled Leads to Discover New Revenue Opportunities.”

DemandCon is dedicated to presenting actionable insight to its attendees on managing the complete sales funnel. Events feature thought leaders, academics, consultants and leading practitioners from around the world. DemandCon participants are part of an interactive and ongoing community of knowledgeable marketing and sales professionals and practitioners who want to advance their understanding of demand generation, lead management and sales and marketing alignment. Read More »

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