By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde
As a testament to Televerde’s growing position as a B2B marketing leader, our Senior VP of Global Sales, Marketing & Services, Donna Kent, has been invited to serve as a judge for the Stevie Awards for Sales & Customer Service, one of the most prestigious business awards competitions in the world.
“The Stevie Awards are judged by many of the leading figures in business,” said Televerde President and CEO James H. Hooker. “Donna’s selection for this committee speaks volumes of her business acumen, her deep industry knowledge and her role in enhancing Televerde’s image as an innovative player in the marketing industry.” Read More
Optimize Your Contact Data Quality & Lead Nurturing Programs with Complimentary Audit from Televerde
Larry Fleischman
2:45 am on February 2nd, 2012
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For a limited time, B2B business marketing agencyTeleverde is offering a complimentary, comprehensiveContact Data Quality & Marketing Automation Diagnostic Assessment to qualifying companies.
According to respondents to the lead generation company’s recent B2B Marketing Research Study, when it comes to utilization of their marketing automation platform, 28% of organizations use them only occasionally, 47% are realizing only some of its benefits, and 33% are experiencing marketing automation deployment and management challenges. In terms of respondents’ contact data strategies, 89% admit they have significant marketing data challenges, 62% said their biggest challenge is data that isn’t clean, updated, enriched or complete, and 44% ranked as “very high” the importance of data strategy improvements. Read More »